A website can help introduce your products and services to a new online audience, even if you have a brick-and-mortar store. Some entrepreneurs who own brick-and-mortar believe that their store location is only limited to locals. Well-designed websites can benefit your local business because customers and clients can book or buy your products and services even after business hours.
Websites are ideal for e-commerce entrepreneurs. Since all your customers are online, an easily navigated website can make all the difference when meeting your sales goals.
Look at these five signs to determine if it is time to redesign your website.
Your Website Is Not Mobile-Friendly
Before the rise of the smartphone, most consumers accessed online through their desktops and laptops. If your website looks good on the desktop version, it is essential to look at it from the mobile version to ensure that it matches the same quality.
The right web development team can complete the job correctly for businesses with apps and more mobile consumers. Also, you have to ensure your website is functional with all buttons and links. Reviewing your website analytics is a great way to see your visitors’ devices. Once you know your customers’ devices, you can tailor your website to your audience’s needs.
Your Website Takes Too Long To Load
Slow websites can decrease your website traffic and can have a significant impact on your sales numbers. Today, customers are looking for fast and convenient shopping. When your website page takes a long time to load, then it can be the reason why your bounce rate is high.
To speed up your website, you can remove unnecessary plugins that you are not using. Resize images that are too big on your website. And limit the number of videos you use on a website to prevent your page from loading slowly.
If you find it challenging to determine what is slowing down your website, it is best to have a professional look at your website for an audit.
Your Website Is Outdated
Outdated websites have conflicting colors that clash with fonts. The structure of your website can say a lot about your business. Website designs are constantly changing, so staying up to date with website graphic trends is vital.
Customers Are Confused About Your Services
Your website is a part of branding your business. To create a company that people remember, you must show website visitors the benefits of your products and services. Your business products and services must be precise on your landing page because it serves as the introduction to your website.
The landing page should include the benefits of the three products and services you offer. This page is a great place to put reviews, before and after pictures, and deals.
Your Website Doesn’t Match Your Brand
If your website doesn’t match your brand, it is time to upgrade it. If you have been in business for a while, you could have changed the services you offer, your location, and much more.
Rebranding means that you are switching up the identity of your business. A new website can better reflect your brand and help you take your business goals to the next level.
The Ultimate Goal
Your website is the representation of your business. If you are working on brand awareness for your business, then it is best to have a website that is memorable, easy to navigate, and tells your brand story.