During these difficult times, it can feel as if your business is doomed to fail. Many businesses have had to shut their doors due to the coronavirus pandemic.
If you’re a small business who is struggling due to COVID-19, then all hope is not lost. You can still market your business online so that your business can thrive once you open your doors.
In this article, we’re going to talk about the impact of COVID-19 on local businesses, as well as how to adapt your marketing efforts during the COVID-19 pandemic.
Evaluate Your Marketing Assets
Make sure that you’re taking this time to keep an inventory of your marketing assets. These assets may include infographics, photos, videos, print & digital ads, email campaigns, brochures, blog posts, articles, newsletters, and more.
Go through each asset with a fine-toothed comb and pick the ones that work the best. This allows you to weed out the ad campaigns that don’t perform as well as others so that you don’t waste any money.
Also, you may want to consider going through your company website and making necessary edits and updates. Update your call to action, if needed, so that you can repurpose your website for other platforms and digital channels. Analyze your messaging and business-to-customer marketing communications.
Get creative with this step and make alterations to your marketing assets to convey the right messages to your audience. Inspire your customers and engage them in a way that appeals to them on a personal level. Think about who your customers are, what they like, what they think about, and how they behave. This will help you make informed decisions on how to adapt your marketing efforts during the COVID-19 pandemic.
Adapt Your Marketing Strategy
During these slower business days, use your free time to come up with a marketing strategy that will pick business back up. Establish and build upon your business brand so that customers will recognize you above your competitors.
Post on your social media platforms daily, utilizing COVID-19 hashtags and high-ranking keywords. Update these posts to let your customers know what’s going on with your business. This will help you to interact with your customers even if business is slow or stagnant.
Write plenty of blogs and implement high-ranking keywords within your blog posts so that you can rank well on the search engine results pages. SEO is your best friend, so get friendly during this time to keep your business afloat.
By adapting your marketing strategy using these tools, you are doing everything that you can to market your business online. This will keep your website relevant and your business name in the minds of online visitors. With these online marketing techniques, you can rest assured that your business will be just fine.
Gather Your Marketing Team
When you’re a small business owner, you have a lot of responsibilities. The day-to-day operations of your business keeps you super busy. In fact, you may be too busy to take the necessary time to handle your marketing efforts.
If this is the case, then you must gather an experienced, dedicated, and talented marketing team to stand behind you. They will take care of your online marketing, email marketing, content & social media marketing, SEO, lead generation, website design & development, and so much more.
They’ll develop an in-depth, comprehensive marketing plan to help you shine online. They’ll even perform a competitive analysis to see what your competitors are up to, designing a marketing strategy that will defeat the competition!
The Impact That COVID-19 Has On Businesses
You may have asked yourself any or all of these questions:
- How’s covid-19 impacting marketing in the companies?
- How will the business world be post covid 19?
- How can I optimize my digital marketing during COVID-19?
- Which is the best business to start amidst Covid-19?
- Does the coronavirus affect digital marketing?
- Which businesses are booming because of COVID-19?
- How has Covid-19 affected digital marketing?
- How will small businesses survive during the corona pandemic?
- What would it be like when this CoVID-19 crisis is over?
If you’ve ever asked yourself any of these questions, then you’re probably wondering what you can do to market your business during these difficult times.
It’s no secret that the COVID-19 pandemic has greatly affected the job market and growth of small businesses. When businesses have had to close their doors, it negatively impacted their marketing budget, conversion rates, marketing activities, and digital marketing efforts as a whole.
However, this is the time to get online and market your business! Take your free time to effectively promote your products and services online so that business will pick up once you decide to reopen your doors.
Utilize all of the suggestions noted in this article and you’ll find that your business can still thrive under the pressure of the COVID-19 pandemic. Don’t let difficult times destroy everything that you’ve worked so hard to accomplish. Get in front of this pandemic and adapt your marketing efforts for success!